Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to website owners. Cookies can be "persistent" (remaining on your device until they expire or are deleted) or "session" cookies (deleted when you close your browser).

2. Cookies We Use

SarkariNews24.com uses the following categories of cookies:

2.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies.

• Consent Preferences: We store your cookie consent choice locally so that we can respect your preferences on subsequent visits. This consent preference is retained for 180 days from the date you set it, after which you will be asked to confirm your preferences again.

2.2 Analytics Cookies (Google Analytics 4)

We use Google Analytics 4 (GA4) with the measurement ID G-P8QM42KM0Y to understand how visitors interact with our website. These cookies collect information in an aggregated and anonymised form, including the number of visitors, where visitors have come from, and the pages they visited. This helps us improve the website and provide better content.

GA4 cookies used include:

• _ga: Used to distinguish unique users. Expires after 2 years.
• _ga_<container-id>: Used to persist session state. Expires after 2 years.

Analytics cookies are only activated after you provide consent through our cookie consent banner. We have configured GA4 with the following privacy-protective settings:

• IP anonymisation is enabled by default in GA4.
• Data sharing with Google products is minimised.
• Ads data redaction is enabled to prevent advertising data leakage.
• URL passthrough is used to maintain measurement without cross-site cookies where possible.

2.3 Advertising Cookies (Google AdSense)

We use Google AdSense (publisher ID: ca-pub-4522228237829241) to display advertisements on our website. AdSense may use cookies to serve ads based on your prior visits to our website or other websites. These cookies enable Google and its partners to serve ads to you based on your interests.

Common AdSense-related cookies include:

• __gads: Used to measure interactions with ads on the website.
• __gpi: Used for ad personalisation and frequency capping.
• DSID / IDE: Used by DoubleClick (Google) for ad targeting and remarketing.

Advertising cookies are only activated after you provide consent. Without consent, non-personalised ads may be shown that do not use advertising cookies.

2.4 Consent Management Cookies (Google Funding Choices)

We use Google Funding Choices to manage the cookie consent banner displayed to visitors. This service sets cookies to remember your consent choices so that the banner is not shown repeatedly. The consent data is retained for 180 days.

3. How to Manage Cookies

You have several options for managing cookies:

3.1 Cookie Consent Banner

When you first visit SarkariNews24.com, a cookie consent banner is displayed. You can choose to accept or decline non-essential cookies. You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of any page on our website.

3.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies. Please note that blocking all cookies may affect the functionality of this and other websites you visit. Here are links to cookie management instructions for popular browsers:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
• Apple Safari: Preferences > Privacy > Manage Website Data

3.3 Google Ads Settings

You can opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of third-party vendor cookies for personalised advertising by visiting www.aboutads.info/choices.

4. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these third-party cookies. The main third-party services we use are operated by Google. For detailed information about how Google uses data when you visit our website, please refer to Google's Partner Sites Policy.

Third-party services used on SarkariNews24.com include:

• Google Analytics 4 - Website analytics and usage measurement
• Google AdSense - Advertisement display and management
• Google Funding Choices - Cookie consent management
• Google Tag Manager - Tag management and deployment

5. Do Not Track

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. SarkariNews24 respects the DNT signal. When we detect a DNT signal, we do not load analytics or advertising cookies unless you have explicitly provided consent through our cookie consent banner.

6. Data Transfers

Cookies set by Google services may result in data being transferred to and processed in the United States or other countries where Google operates data centres. Google participates in the EU-U.S. Data Privacy Framework. For more information, please refer to Google's privacy policy at policies.google.com/privacy.

7. Changes to This Cookie Policy

SarkariNews24 reserves the right to update this Cookie Policy at any time. Changes will be effective immediately upon posting on this page with an updated "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we use cookies.

8. Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

• Email: contact@sarkarinews24.com
• Website: Contact Page

This Cookie Policy was last updated on 21 April 2026.